We love what can happen around the restaurant table and know you do too. For over a decade, we’ve strived to help diners discover and book the perfect table every time they dine out and to enable restaurants to enhance the hospitality they deliver night after night.
After all, our mission at OpenTable is to power great dining experiences. It’s now in our DNA as many of us have come from restaurants and we have been living, breathing, learning from and working with restaurants for several years.
It is in this spirit that we are proud to introduce to you the new OpenTable brand. It features a fresh new logo, reflects our renewed focus on design and style, and a tagline that speaks directly to our evolution: “The table is just the start.” Our new brand symbolises how we’re building on our heritage to reimagine the role we can play before, during and after the dining experience and the ways in which we connect diners, restaurants and their communities.
“The table is just the start” encompasses the seemingly infinite number of good things that occur at restaurant tables around the world every day – including the start of new friendships, healthy debates between colleagues, and the adventures of sampling a new cuisine. We want to nurture and celebrate these shared experiences.
And as some of you may have noticed, the new OpenTable comes on the heels of other major enhancements and product initiatives including our redesigned website and Guest Centre, our next-generation, cloud-based hospitality solution for restaurants.
As we span countries and cultures, we’re very attuned to an essential ingredient in making our products successful: you. So from our warm and welcoming new mark to a fresh new voice on OpenTable.com and within our apps, we hope you’ll agree that we’re more inspired than ever. We’re humbled to play a part in your joyful dining experiences.
Scott Jampol is Senior Vice President of Marketing at OpenTable.