It’s no secret that Brits love to complain and UK restaurants can often be on the receiving end of these grumbles. Our recent research revealed that 6 in 10 British diners admit they have made a complaint in a restaurant, though interestingly almost half (44%) confess they sometimes shy away from complaining, for fear their food may be tampered with. In addition, while seemingly happy to complain themselves, almost half (48%) confess they feel uncomfortable when other members of their dining party complain.
Food critic Giles Coren shares some of the most outrageous complaints received by restaurants.
UK diners believe raising any issue they experience with a waiter/waitress is the most effective way to complain; more effective than social media. They feel the most ineffective way is shouting at the staff. Research also showed that on average, Brits spend 7 minutes complaining about a bad dining experience – to either the wait staff, family or friends.
A survey of restaurateurs revealed that diners’ complaints range from the music (or lack thereof) to the restaurant layout and noisy neighbours on nearby tables. When quizzed about the most entertaining grumbles, responses included the ice being too cold, Champagne being too fizzy, and chips tasting like potato.
So what do British diners expect when they complain? Well, over half (51%) expect money off their bill should they have to complain, while almost a quarter (22%) are happy with a simple apology. Continue Reading